The following tips from https://ng.oberlo.com will get your selling out on Instagram
- Optimise your Instagram business profile
Instagram profiles are becoming the new homepage, as more and more consumers are turning to Instagram instead of Google to search for brands. Spend as much time and effort curating a beautifully designed Instagram feed, as you would creating your website.
Your Instagram business profile should include:
Profile photo: Choose a photo that is on-brand (like a logo) which makes your company easy to identify.
- A well-crafted bio: Your bio should include a clear description of your business that speaks to your audience. Let them know exactly what you have to offer.
- Link to shop: The URL section of your bio is the only clickable link you can add to your Instagram page – so make sure you are using it! This is a great place to drive traffic from your individual posts and stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram!
- Use Instagram Ads to reach your target audience
With continued changes to the Instagram algorithm and heightened competition to have your content seen, Instagram ads will become a critical part of Instagram marketing strategy for businesses.
The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to boost, and then hit the “promote” button once it’s posted.
Instagram will automatically pull in a “similar audience” that you can share the post to, or you can easily create your own audience in the app by choosing an interest, age range, and the genders you want to promote to.
Once you’ve set up your audience and budget, make sure to give your ad one last look over before hitting “Confirm.”
To track how your ad is performing, click “View Results” in the bottom left corner of your ad.
Your ad should simply the buying process, make it super clear what you are offering without any extra distraction.
- Create Instagram stories with product links
Instagram Stories is exploding in popularity, and the feature has over 300 million daily active users, more than double Snapchat!
Instagram Stories is the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis.
When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. Since this small text may be unnoticed, you can add text-directing users to “Swipe Up” for added visibility.
The Instagram algorithm now takes into account all the interactions you receive on your Instagram Stories as well, such as replies or when your stories are sent to someone.
The more a user interacts with your Instagram Stories, the more likely your posts will show up on their feed.
Many micro-influencers tell their followers to – “DM me for a direct link to this product!” which is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feed.
- Build a shoppable Instagram feed
Creating a shippable Instagram feed like Later’s Linkin.bio feature is a popular strategy for businesses looking to drive sales through Instagram.
Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images that you can link directly to a product page.
When one of your followers clicks on the link in your bio, they will be taken to a web and mobile-optimised landing page that resembles your Instagram feed and displays your Instagram posts as clickable images.
- Offer Instagram-only promotions
Shoppers love a good sale or promotion. Instagram is the perfect place to promote a sale, new product launch or discount code exclusively to your followers. You can either add your promo information in a caption or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer.
- Establish partnerships with Instagram influencers
Instagram influencers continue to be a hot topic as collaborations and sponsorships have nearly replaced traditional ads and are a huge part of social media strategies today. Consumers today don’t trust traditional advertising — they trust people.
The easier it is for a customer to picture himself or herself using your product, the easier it will be to sell to them.
Influencer marketing gives brands a unique opportunity to reach a niche and engaged audience.
Although it may initially seem like a risk to invest large amounts of money into influencer marketing, it’s important to consider exactly what you are paying for.
A series of Instagram posts by a fashion blogger with 500,000 followers and a cult following, could sell out an entire product line within 24 hours.
If you don’t have the budget to partner with a big influencer, consider finding a micro-influencer. These influencers have a significant, but not massive following, usually ranging anywhere from 1,000 to 100,000 followers.
Micro-influencers are typically much more willing to do an “in-kind” agreement, trading product for promotion.
79 per cent of businesses rank engagement as the most important factor when evaluating who is an ideal influencer, followed by quality of followers (70 per cent) and industry or niche (67 per cent).
